Future Advertising Experts

A future advertising expert hard at work

Valley Grange now has nearly 100 assistant publicity directors, thanks in part to the Piscataquis Observer’s “Newspapers in Education” program and Valley Grange’s willingness to sponsor a couple of ads developed our bookworm buddies… second and third graders from Guilford Primary School. For those unfamiliar with the program, businesses and organizations pay for the ad space (at a price far lower than regular display advertising) and local students are challenged to develop the ads.

Earlier last week I had the fun of working with one second grade class under the direction of Jane Daniels, S.A.D. 4 art teacher who loves the program because it “gives us a way to integrate art into practical terms.” The kids seem to enjoy exercising their creative skills by trying to capture what’s great about the Grange in a picture. Unfortunately, I can’t reveal their ideas and approaches.

I can tell you that third graders are familiar with the Grange’s Words for Thirds Program and all G.P.S. students know the Grange “Bookworms” who appear on Tuesdays and Thursdays to listen to them read. Most of the ads have an agricultural aspect as the kids understand the Grange started as “farmers helping each other” and continues the same theme today: “people helping each other.” I’m just glad I’m not the one (more…)